Free-to-play games aren’t necessarily zero cost – here’s why

What's an acceptable level of monetisation?

EA says ‘Skate’ going free-to-play is designed to win over Gen Z

EA outlined its strategy in a recent earnings call

EA patent could personalise ads and content based on playstyle

The patent shows how in-game "personas" could influence the ads players see

‘Skate’ is a free-to-play “authentic evolution” of the franchise

It will be supported by microtransactions but those won’t offer "gameplay-altering advantages”

How to watch EA’s The Board Room presentation on ‘Skate’

As it stands, players don't know when the game will release or what it's called

‘Skate’ shares “pre-pre-alpha” footage and invites fans to test the game

Players can sign-up for early development testing now

EA is emailing players about a ‘Skate 4’ playtest for next month

The game was first announced in 2020 but updates have been sparse since

‘Skate 4’ will release on PC in a first for the franchise

The series was previously a console exclusive