McVitie’s Digestives have announced changes to their products brought about the decision to leave the EU.
Last year, it was reported that food prices had risen at their fastest rate in three years due to Brexit.
Now, the biscuit company is reducing the size of its packets by 100g because of costs associated to the results of the 2016 referendum. From the end of January, the packet size of McVitie’s biscuits will go down from 500g to 400g.
Nick Bunker, the managing director for plaids UK & Ireland, said changes to the market since the referendum had made production more costly, as The Independent reports. “The rising cost of ingredients and changes in the exchange rates means it has become more expensive to bake our products,” he said.
“We work hard to drive efficiencies throughout our business to absorb cost increases, but occasionally, like many other businesses in these challenging times, we do need to make some adjustments.”
He added that the company was making sure they safeguarded “the affordability of our iconic brands, which are sold at everyday prices. So, after listening to thousands of our consumers, we have taken the decision to review the pack and promotion strategy across a small proportion of our portfolio.”
Earlier this month (January 10), Queen guitarist Brian May criticised Theresa May over Brexit, describing the Prime Minister as “driven by vanity and thirst for power” and the UK’s decision to leave the European Union as “the dumbest thing Britain has ever done in my lifetime”.