Dating app Bumble has banned its users from uploading images of themselves with guns, and donated to the A March For Our Lives portest.
The company has said they will screen new and existing photos and remove any which depict a weapon, according to BBC News. Bumble have dubbed the move “an opportunity to make our platform safer”.
A statement reads: “As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble.”
Bumble, which boasts over 30 million users worldwide, is unique in that conversations can only be started by a woman.
The move comes following another mass shooting in America, with 17 killed in February after an attack at Marjory Stoneman Douglas High School. The incident has inspired a wave of new gun reform discussions across the states, with surviving classmates of those killed at Stoneman Douglas starting the Never Again campaign, calling for radical gun reform in the country.
The March For Our Lives protest will take place on March 24 across the globe. Bumble have donated $100,000 to the campaign, with recent celebrity endorsements also coming from the likes of Justin Bieber.
Posting on Twitter, Bieber wrote: “Help these kids and sign their petition now”.
The petition was created by students and asks elected officials to approve a law that bans the sale of assault weapons, as well as prohibiting the sale of high-capacity magazines.
It will also reportedly close loopholes in background checks that allow “dangerous people who shouldn’t be allowed to purchase firearms to slip through the cracks.”
Last week, the campaign was also backed by Harry Styles.