While the song itself tells the tale of being in a relationship with an unfaithful partner, the matching video sees Cardi B getting her revenge instead. In it, she attends the funeral of her new husband just a few moments after their wedding.
The visual channels a distinct hint of the Quentin Tarantino classic Kill Bill. In the film, a woman known as The Bride (played by Uma Thurman) tries to kill her ex-fiancé after he attempts to murder her at their wedding. Though Cardi B’s interpretation is slightly different, she evokes several classic Kill Bill desert shots and church surroundings in the ‘Be Careful’ video. The video is directed by Jora Frantzis.
Cardi B’s new video for ‘Be Careful’ comes shortly after the rapper teamed up with DJ Khaled and Jennifer Lopez for ‘Dinero’. The trio performed the track for the first time live last night at the Billboard Music Awards (May 20).
Following the release of Rita Ora’s ‘Girls’ – a track which also features Charli XCX, Bebe Rexha and Cardi B – Ora faced a backlash from the LGBTQ+ community. Many critics of the track, including Hayley Kiyoko and Kehlani, criticised certain ‘tone-deaf’ lyrics.
Cardi B responded to the criticism, saying she “never intended to cause harm or bad intentions with the song”.
“I know I have use [sic] words before that I wasn’t aware are offensive to the LGBT community,” she posted on Twitter. “I apologise for that. Not everybody knows the correct ‘terms’ to use. I learned and I stopped using it.”