Charlie Brown and Snoopy are heading to Apple as company secures rights to the ‘Peanuts’ brand

Good Grief!

It’s been announced that Apple have secured the rights to the late Charles M. Schulz’s Peanuts brand.

After what The Hollywood Reporter described as “a highly competitive bidding session,” the company secured the majority rights to the iconic cartoon.

In 2015, The Peanuts Movie earned $130 million in the US alone and $246 million worldwide. The Peanuts characters were first created by Charles M. Schultz in 1950.

The deal will see Apple in partnership with DHX, a Canadian programming company who specialises in children’s content. The company already has a stake in the Peanuts franchise and will work on helping to produce the upcoming projects.

It follows on from Netflix’s contract with Sesame Street with the streaming giant aiming to increase its youth content, following on from Disney +.

Last year, Stranger Things shared a fun mash-up video depicting a mock Christmas special of the hit show in the style of Peanuts.

Although not official, the Stranger Things Twitter page shared the video made by YouTuber OnlyLeigh, along with the caption: “Charlie Brown meets the Upside Down.”

The ‘Merry Christmas Will Byers’ clip saw the Stranger Things kids mocked up as Charlie Brown and co, as Byers comes to terms with life after being rescued from the nightmarish Upside Down world.