Facebook founder Mark Zuckerberg has spoken out in response to the Cambridge Analytica scandal.
At the weekend (March 17), political data firm Cambridge Analytica was accused of harvesting millions of Facebook profiles to help target and influence groups of the electorate on social media, particularly during Donald Trump’s 2016 Presidential campaign.
Former employee and whistleblower Christopher Wylie claimed: “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on.”
Following days of criticism and increased scrutiny, Zuckerberg has now broken his silence in a Facebook post, apologising, admitting mistakes and claiming that changes were already being made to prevent similar incidents.
“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg wrote. “I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there’s more to do, and we need to step up and do it.”
He added: “I know it takes longer to fix all these issues than we’d like, but I promise you we’ll work through this and build a better service over the long term.”
I want to share an update on the Cambridge Analytica situation — including the steps we've already taken and our next…
Zuckerberg has also given a TV interview to CNN, apologising for the “breach of trust” and saying he was “really sorry that this happened.” Watch below.