Academy sues over unofficial ‘Oscar gift bag’ containing sex toy and marijuana vaporiser

The bag also contains a $1,900 voucher for a procedure called a 'vampire breast lift'

The Academy has filed a lawsuit against a company promoting an unofficial “Oscar gift bag” that features a sex toy and a marijuana vaporiser.

Distinctive Assets has been selling unofficial “Oscar gift bags” for several years. The company advertises its gift bags with slogans such as “Everyone Wins at the Oscars! Nominee Gift Bags” and has even offered bags to real-life Oscar nominees as a publicity stunt.

On Tuesday (February 16) the Academy filed a lawsuit against Distinctive Assets, citing in its legal documentation the “less than wholesome” nature of its 2016 gift bag. According to Variety, the bag’s contents include a $250 sex toy, a $250 marijuana vaporiser, a $5,500 voucher for plastic surgery and a $1,900 voucher for a procedure called a “vampire breast lift”.

In its lawsuit, the Academy contends: “Distinctive Assets’ continued use of the Academy’s trademarks not only infringes the Academy’s trademarks, but it is also likely to dilute the distinctiveness of the Academy’s famous trademarks and tarnish their goodwill.”

An Academy spokesperson added in a statement to the press: “Distinctive Assets has been falsely representing that its extravagant ‘gift bags’ [are] redistributed by the Academy, at its direction, or with its endorsement or approval.

“The Academy has no affiliation with Distinctive Assets. It does not hire Distinctive Assets, consult with it, or help it distribute gift bags. All reports of an ‘official Oscar gift bag,’ or a fight bag distributed at the Oscars containing the products Distinctive Assets promotes, are untrue.”