Black Panther has broken a Twitter record, becoming the most tweeted about movie of all-time.
The record was previously held by Star Wars: The Force Awakens, but now the Marvel film has knocked it to second place after attracting more than 35 million tweets. Star Wars: The Last Jedi is now down to third.
Twitter has revealed that the most shared tweets about the film were Kendrick Lamar‘s soundtrack announcement (retweeted over 240,000 times), a viral video of man on another person’s shoulders trying to only pay for one ticket at a screening (over 182,000 retweets) and Michelle Obama’s resounding endorsement of the movie (almost 140,000 retweets).
Michelle Obama tweeted in February: “Congrats to the entire #blackpanther team! Because of you, young people will finally see superheroes that look like them on the big screen. I loved this movie and I know it will inspire people of all backgrounds to dig deep and find the courage to be heroes of their own stories.”
Black Panther The Album 2/9 pic.twitter.com/MqhsEcj6iF
— Kendrick Lamar (@kendricklamar) January 31, 2018
We tried getting the two for one special at black panther. The manager was not having it. pic.twitter.com/Ktqsuh7s3m
— Pillsbury (@stevelikescups) February 16, 2018
Congrats to the entire #blackpanther team! Because of you, young people will finally see superheroes that look like them on the big screen. I loved this movie and I know it will inspire people of all backgrounds to dig deep and find the courage to be heroes of their own stories.
— Michelle Obama (@MichelleObama) February 19, 2018
The most used hashtags were #BlackPanther, #Wakanda and #WakandaForever, while Black Panther, Killmonger and Shuri were the most talked about characters on social media.
Black Panther was tweeted about the most in the US, followed by the UK and Thailand.
Black Panther has received almost universal acclaim from fans and critics alike since its release in February.
NME‘s Olly Richards called it “the best Marvel movie yet”, adding: “This is a vitally important film and an absolute, watch-it-again-immediately blast.”