The makers of Budweiser beer have asked for the brand’s logo to be “obscured” in a new movie about an alcoholic pilot.
Flight, which opened in the US last Friday (November 2), stars Denzel Washington as a commercial airline pilot with a drink problem. In the film, the pilot’s heroism saves his plane from crashing, but he is accused of drinking during the flight.
In several scenes, Washington’s character is seen supping Budweiser beer, prompting the brand’s VP Robert McCarthy to send a letter to the makers of Flight, movie studio Paramount Pictures and production company Image Movers.
In the letter, which was emailed to Reuters, the Budweiser VP writes: “We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.”
The letter continues: “We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film.” Paramount representatives have yet to respond to Reuters with a comment.
Flight was directed by Forrest Gump‘s Robert Zemeckis and also stars John Goodman, Don Cheadle and Melissa Leo. It lands in UK cinemas next February (2013) and you can watch the trailer below.