Comparethemarket.com relaunches ‘Orange Wednesdays’ as ‘Meerkat Movies’

New 2-for-1 cinema tickets offer will launch nationwide on April 3

Price comparison website Comparethemarket.com is relaunching the “Orange Wednesdays” cinema tickets promotion as “Meerkat Movies”.

Customers will gain access to 2-for-1 cinema tickets every Tuesday and Wednesday for a year when they buy a qualifying product from Comparethemarket.com. Tickets will be redeemable by presenting a code on the Meerkat Movies app, which is available to Apple and Android users, at the box office in participating cinemas.

The offer will launch nationwide on April 3, though five million existing customers will be able to take advantage from today (March 20). Comparethemarket.com’s Marketing Director Mark Vile said in a press release: “We are in the business of saving consumers time and money and now we’re rewarding them with membership of Meerkat Movies, our new generous added value loyalty programme.”

“Meerkat Movies opens up the exciting world of film for us and allows us to offer our customers the magic of movies for less every Tuesday and Wednesday for a whole year,” he added.

EE’s popular “Orange Wednesdays” promotion came to an end last month (February) after 12 years. On Wednesday (March 18) EE announced its replacement for the offer, the “EE Film Club”, which will allow all EE, Orange and T-Mobile customers to rent a blockbuster film each week for £1 using streaming service Wuaki.tv.