Christian organisation says audiences do not want films with a liberal perspective
Movies with a conservative message make more money than those with a liberal agenda, a new study claims.
Movieguide, a Christian viewing organisation, will present its claims in a 76-page document at an awards show taking place on Friday (February 10). Their annual report costs $1,000 and includes a ticket to the Annual Faith And Values Gala in Los Angeles.
According to the Hollywood Reporter, the report praises titles such as Extremely Loud And Incredibly Close, Moneyball, Battle Los Angeles, We Bought A Zoo and Hugo, while heaping scorn on the likes of Super 8, Red State, We Need To Talk About Kevin and Bad Teacher.
The Movieguide report rates movies using more than two dozen criteria, such as whether a title promotes capitalism or socialism or if it promotes or denigrates biblical principles. Violence, sex, political correctness, revisionist history, environmentalism, feminism, homosexuality and other contentious political issues are all taken into consideration.
This year’s report concludes that seven of the Top 10 films of 2011 scored high on Movieguide’s index and, therefore, qualify as films with “strong or very strong Christian, biblical, moral and redemptive content”.
Movieguide identified 91 movies in 2011 that scored high in “conservative/moral categories” and they earned an average of $59 million (£39 million) apiece. On the other hand, it identified 105 movies that scored high in “liberal/leftist categories,” and each of those titles earned an average of just $11 million (£7 million). The average movie scoring four stars from Movieguide earned $53.5 million (£33.6 million) while the ones that scored just one star earned $10.6 million (£6.7 million).
Notable exceptions to the claims include The Hangover Part II and The Twilight Saga: Breaking Dawn – Part 1, which despite taking $581 million (£365 million) and $702 million (£441 million) respectively are panned by the ratings as system as films that promote “fringe worldviews” and “obscene behaviour”.
Movieguide editor Ted Baehr says: “Most moviegoers want good to conquer evil, truth to triumph over falsehood, justice to prevail over injustice and true beauty to overcome ugliness.”