'Slumdog Millionaire' sales also increase after the director's well-received 'Isles Of Wonder' show
Sales of Danny Boyle‘s 1996 movie Trainspotting have increased 5,800% on Amazon following the director’s well-received Olympics Opening Ceremony on Friday night (July 27).
A peak of 27 million UK TV viewers watched the four-hour spectacle, which had an ‘Isles Of Wonder’ theme and featured Bond star Daniel Craig and The Queen apparently leaping from a helicopter into the Olympic Stadium. Performances on the night came from Paul McCartney, Arctic Monkeys and Emeli Sandé.
Since the Opening Ceremony, Amazon has seen increased demand for DVDs and mp3s of Boyle’s entire back catalogue, which includes 2000’s The Beach, 2007’s Sunshine and 2010’s 127 Hours. However, after Trainspotting, it is Boyle’s 2008 Oscar winner Slumdog Millionaire that has experienced the biggest boost, with sales rising 900%.
Amazon sales director John Boumphey called Boyle “the first winner of this Olympics”, saying: “The increase in orders of the British director’s films is a clear indication that people loved the spectacle he created for London 2012.”
Meanwhile, several stars who performed during the Opening Ceremony have also seen their films gain in popularity. Orders for both Mr. Bean movies have increased after Rowan Atkinson made a cameo as the hapless hero, while Kenneth Branagh’s Much Ado About Nothing has enjoyed a 300% sales surge after the actor played Isambard Kingdom Brunel during the opening sequence.