David Cameron calls for ‘more commercial’ British film industry

The Prime Minister wants film makers to target the mainstream

David Cameron has urged British film makers to make more “commercially successful pictures”.

The prime minister is expected to back the findings of a review into government film policy while visiting Pinewood Studios today, recommending that more lottery funding should be assigned to films with mainstream appeal.

The review, led by Lord Chris Smith, was compiled by eight industry experts including Downton Abbey creator and Tory peer Julian Fellowes, recommended a shift towards the mainstream while at the same time producing “culturally rewarding films,” according to The Guardian.

Cameron said: “We should aim even higher, building on the incredible success of recent years. Our role, and that of the BFI, should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions.”

He continued: “Just as the British Film Commission has played a crucial role in attracting the biggest and best international studios to produce their films here, so we must incentivise UK producers to chase new markets both here and overseas.”

The UK film industry is worth £4.2 billion, but arts minister Ed Vaizey said upon announcing the review in May 2011 that it is “still not as profitable as it should be for British filmmakers”.

Last year, The King’s Speech became the highest-grossing independent British film of all time.