However, JJ Abrams, Peter Jackson and Steven Spielberg have endorsed the plans
James Cameron and Christopher Nolan have voiced their opposition to Screening Room, a new company that wants to release films in US homes on the same day they open in cinemas.
Co-founded by Napster’s Sean Parker, Screening Room is reportedly planning to charge $50 (£35) for 48 hours of home access to each just-released movie. Prominent Hollywood figures including Steven Spielberg, JJ Abrams, Peter Jackson and Ron Howard have already given the company their backing.
However, in a statement to the press, Cameron and his Avatar/Titanic producer Jon Landau have claimed that the plan threatens “the sanctity of the in-theater experience”.
“We know that this proposal is at the early stage and we have an obligation to speak out publicly against it,” Landau said. “For us, from both a creative and financial standpoint, it is essential for movies to be offered exclusively in theaters for their initial release. We don’t understand why the industry would want to provide audiences an incentive to skip the best form to experience the art that we work so hard to create.”
Inception and Dark Knight trilogy director Christopher Nolan has also added his voice to the opposition, saying in a statement: “It would be hard to express the great importance of exclusive theatrical presentation to our industry more compellingly than Jon Landau and James Cameron.”
According to Variety‘s sources, Screening Room is planning to offer a portion of profits to leading US cinema chains – and to include a pair of cinema tickets with each film’s $50 fee.