Titled 'm.A.A.d.', the 14-minute film is described as a 'lush portrait of contemporary LA'
A film based on Kendrick Lamar‘s 2012 album ‘good kid, m.A.A.d city’ is to be shown at a museum in Los Angeles for four months next year.
Titled m.A.A.d, the short film – which was commissioned by the rapper himself – premiered at the Sundance Institute’s first annual Next Fest in Los Angeles this August. The film, which was directed by Kahlil Joseph and has a 14-minute running time, has now found a home at the city’s Museum of Contemporary Art, where it will be shown from March 21 to July 27 next year.
The Museum of Contemporary Art describes the film as on its website as follows: “Kahlil Joseph’s double-screen projection m.A.A.d is a lush portrait of contemporary Los Angeles. From barbershops to marching bands, from homeboys drinking in the streets to the iconic carpet of shimmering lights, the camera in m.A.A.d sinuously glides through predominantly African American neighborhoods in Los Angeles catching a dizzying array of quotidian moments suffused with creativity, joy, and sadness.”
The description continues: “Joseph’s film is accompanied by a thick booming soundtrack provided by emerging hip-hop star Kendrick Lamar and indeed m.A.A.d is part of the title of Lamar’s highly acclaimed second album ‘Good Kid m.A.A.d. City’.”
Lamar recently showed his admiration for Taylor Swift by singing a snippet of her hit single ‘Shake It Off’. This month (November) he also unveiled the video for his new single ‘i’.