New Pennywise the clown image shows full costume from Stephen King’s It reboot

Reboot of Stephen King classic has a more vintage look than Tim Curry's costume

Studio bosses have released a second new image of Pennywise the clown from the reboot of Stephen King’s horror classic It.

The first image of the new reboot saw a close-up of Pennywise’s face. The latest photo shows more of the clown’s full costume.


The film will be released in September 2017. Taking on the role of Pennywise, made famous by Tim Curry in the 1990 original TV series is Bill Skarsgard.

Mad Men costume designer Janie Bryant has created the new Pennywise costume for the film’s director, Andy Muschietti. Bryant’s costume has a more traditional horror look, rather than the modern-day brightly-coloured costume worn by Curry.

Bryant said: “The costume defintitely incorporates all these otherworldly past lives. He is definitely a clown from a different time. There’s almost a doll-like quality to the costume; the pants being short, the high waistline of the jacket. The fit of the costume is a very important element. It gives the character a childlike quality.”

In King’s original novel, Pennywise is an ageless character, who feeds on children’s nightmares.

Muschietti has also shared storyboard images from It on his Instagram recently.