"We have seen an uptick in non-constructive input."
Rotten Tomatoes will now only allow users to review films after release, following a trolling campaign that targeted Captain Marvel.
It was reported last week that the upcoming superhero movie had been targeted by “sexist trolls” who were responsible for the audience score dropping from 96 to 54 percent.
In response, the movie site says that users will now be prevented from posting reviews before release, following the “uptick in non-constructive input, sometimes bordering on trolling.”
We are disabling the comment function prior to a movie’s release date,” Rotten Tomatoes announced in a press release.
“Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership.
“We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: once a movie is released, audiences can leave a user rating and comments as they always have.”
It follows similar targeted campaigns against other films including 2016’s female Ghostbusters reboot and Star Wars: The Last Jedi.
In direct contrast to the low audience score, Captain Marvel has received a string of glowing early responses – with critics hailing Brie Larson’s debut as one of Marvel’s best films to date.