The Fiji Water girl is suing Fiji Water

She's demanding a cool $12 million.

The model who went viral after posing with Fiji Water at the Golden Globes has now launched a lawsuit against the company.

Kelleth Cuthbert shot to fame last month after she was seen standing behind celebs including Richard Madden and Idris Elba as they posed on the red carpet at the Los Angeles ceremony.

But despite the photos leading to worldwide recognition, the 31-year-old is reportedly suing Fiji’s parent firm The Wonderful Company for creating a marketing campaign that is centered around her without her permission.

In the wake of the event, cardboard cut-outs featuring Cuthbert’s likeness have appeared at supermarkets across the US, as well as featuring at last weekend’s SAG Awards.

According to TMZ, the model is now seeking a $12million (£9million) payout for the lucrative campaign.

Sabrina Dhowr (L) and Idris Elba attend FIJI Water at the 76th Annual Golden Globe Awards on January 6, 2019 at the Beverly Hilton in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for FIJI Water)

She claims that while Fiji Water attempted to score a deal with her agents, her likeness appeared in West Hollywood’s Bristol Farms supermarket before any agreement was discussed.

Court papers seen by The Blast also claim that Fiji Water attempted to “entice” the model by showering her with gifts in a bid to secure her permission. It’s also alleged that the firm forced her into a “video recording a fake signing of a fake document to simulate Steinbach signing on as a Fiji Water Ambassador.”

For their part, The Wonderful Company has dismissed the claims as “frivolous and entirely without merit.”

A statement confirmed: “After the Golden Globes social media moment, we negotiated a generous agreement with Ms Cuthbert that she blatantly violated.

“We are confident that we will prevail in court. Throughout our history, we have had a sterling reputation working with talent.”