Southern drama is first film to remain at Number One for three weeks since 'Inception'
The Help, the southern drama starring Emma Stone, has held onto the Number One slot in the US for the third week in a row.
The drama about the Civil Rights movement in ’60s Mississippi is already earning plenty of Oscar speculation and has now passed the $100 million barrier at the North American box office.
Its takings so far stand at $118 million (£73 million) after 26 days of release.
Three new starters including Helen Mirren starring thriller The Debt, and horror movies, Shark Night 3D and Apollo 18, couldn’t displace The Help which has now eclipsed Harry Potter and Transformers: Dark of The Moon for most consecutive weeks at the top spot in 2011.
The Debt took the Number Two position with an estimated weekend haul of $9.6m (£5.9m) narrowly beating Apollo 18 with $8.7m (£5.3m) and Shark Night 3D with $8.6m (£5.3m) into third and fourth place respectively.
With a very modest estimated budget of just $5 million (£3 million) – compared to Shark Night‘s estimated budget of $28 million (£17 million) – the opening for Apollo 18, the moon-based, found footage film, is all the more impressive.
The Help is due for release in the UK on October 28. Apollo 18 was released in the UK on Friday (September 2).
For more Box Office statistics visit Box Office Mojo.