Michael Bay's blockbuster currently holds a critics' approval rating of just 18% on Rotten Tomatoes
Paramount Pictures has launched an awards season campaign for Transformers: Age of Extinction – which includes submitting the poorly-received blockbuster for consideration in the prestigious Best Picture and Best Director categories.
The fourth instalment in Michael Bay’s Transformers franchise was released in June, and went on to gross over $1.08billion (£690million) at cinemas worldwide, but currently holds a critics’ approval rating of just 18% on Rotten Tomatoes. However, this hasn’t stopped Paramount Pictures from putting the sequel forward in 12 awards season categories, mainly in technical fields but also in the well-regarded Best Adapted Screenplay category.
Paramount’s awards season campaign includes hosting a series of private screenings of Transformers: Age of Extinction for voting panel members in Los Angeles, New York, San Francisco, Austin and London.
So unlikely is a victory for Transformers: Age of Extinction in the Best Picture category at next year’s Academy Awards that most bookmakers are currently not even offering odds on Michael Bay’s film taking home the Oscar. The current frontrunners for next year’s Best Picture Oscar are Selma, The Imitation Game, Boyhood, Birdman, The Theory of Everything and Unbroken.
Paramount Pictures will find out how successful its awards season campaign for Transformers: Age of Extinction has been when this year’s Golden Globe nominations are announced tomorrow (December 11) and the Oscar nominations follow on January 15.