Marketing team find a crafty way to include a negative review on the film's latest promo poster
A journalist has called out the marketing team working on Tom Hardy’s new film Legend for craftily including his two-star review on a promotional poster.
Because Benjamin Lee’s two stars on behalf of The Guardian are tightly squeezed between Hardy’s two heads on the poster, on first glance it could look as though further stars are hidden by the actor’s skull. Check it out below.
Legend, in which Hardy plays both Kray twins, Reggie and Ronnie, opens in UK cinemas today. Writer-director Brian Helgeland (LA Confidential,Mystic River) adapted the film from John Pearson’s acclaimed book The Profession Of Violence: The Rise And Fall Of The Kray Twins.
The film’s cast includes Emily Browning as Francis Shea, Reggie’s wife, and Christopher Eccleston as Leonard “Nipper” Read, the Detective Chief Superintendent tasked with taking down the Kray twins in the 1960s. Colin Morgan, Paul Bettany, David Thewlis and Kingsman‘s Taron Egerton also appear in supporting roles. Shooting took place at various locations in London in June 2014.
The official synopsis teases: “From Academy Award winner Brian Helgeland (LA Confidential, Mystic River) comes the true story of the rise and fall of London’s most notorious gangsters, Reggie and Ron Kray, both portrayed by Tom Hardy in an amazing double performance. Legend is a classic crime thriller taking us into the secret history of the 1960s and the extraordinary events that secured the infamy of the Kray twins.”
NME’s review of Legend is rather more positive than Lee’s two-star verdict – read the NME review here.