US cinema accidentally shows ‘Fifty Shades Of Grey’ instead of ‘SpongeBob’ movie

The incident occurred at a cinema in a Colorado city called Loveland

A cinema in Loveland, Colorado accidentally showed the beginning of Fifty Shades Of Grey to an audience of parents and children hoping to watch the new SpongeBob Squarepants movie.

The mix-up occurred during an 11.45am screening of The SpongeBob Movie: Sponge Out of Water at the city’s MetroLux 14 cinema on Monday morning (February 16), The Coloradoan reports. After the cinema realised its mistake, it halted the film immediately and began showing trailers for forthcoming children’s films.

Local cinema-goer Joe Jaramillo, who accompanied his granddaughter to the bungled screening, told the newspaper: “It was the parents’ reaction to it that was so funny. Some were moving pretty fast to get the kids out of the theatre. The family sitting behind me said what I was thinking: ‘Am I in the right theatre?'”

Fifty Shades Of Grey is rated ‘R’ in the US for “strong sexual content and unusual behaviour” and ’18’ in the UK for “strong sex and nudity”. The film’s 100-minute running time includes around 20 minutes of sex scenes.

By contrast, The SpongeBob Movie: Sponge Out of Water has been rated ‘PG’ in the US for “mild action and rude humor”. It opened in the US earlier this month (February) and is due to arrive in UK cinemas on March 27.