‘Veronica Mars’ movie will happen after fans pledge $2 million on Kickstarter

Kristen Bell will shoot the movie this summer and it should be ready for an early 2014 release

The long-mooted Veronica Mars movie is finally happening after fans pledged $2 million (£1.34 million) in just 11 hours on Kickstarter.

Created by Rob Thomas, Veronica Mars starred Kristen Bell as a high schooler and then college student who moonlights as a private investigator. The show premiered in 2004 and ran for three seasons before US network The CW chose not to renew it.

After the show was cancelled, Thomas wrote a script for a feature-length Veronica Mars movie but was unable to secure funding. However, the idea of reviving the show for a one-off film has refused to die.

Yesterday (March 13), Bell and Thomas teamed up to launch a Kickstarter campaign to fund the film. If fans pledged $2 million (£1.34 million) by April 12, Veronica Mars: The Movie would go into production this summer and get a release early next year (2014). Warner Bros, which owns the rights to the show, agreed to pitch in with marketing and distribution costs.

The project reached its goal in just 11 hours and, at the time of writing, over $2.5 million (£1.67 million) has been raised from more than 40,000 separate backers. One donor pledged $10,000 (£6,700) and will receive a speaking role in the film.

Responding to the news, Thomas told Entertainment Weekly: “Today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.”

Meanwhile, Bell added: “I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable – just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing.”