Execs at Warner Bros, the company which bankrolled Batman v Superman, have insisted that they’re not worried about the film’s performance – even though its takings dropped by nearly 70% in the second week of release.
The movie, which was not well received by most critics, took a huge $166m (£116m) in its first week of release in the US alone, but that figure dipped by 68%, almost a record for a film of this type a week later, taking just $52m (£36m).
“We’re not concerned with the drop,” said Jeff Goldstein, Warner Bros’ head of US distribution. “No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge.”
The dip in ticket sales has been replicated in key international markets too, with second-week sales falling 87% in China and 77% in Britain. Despite these disappointing numbers, the film, which put Batman and Superman on the big screen together for the first time ever, has taken more than half a billion dollars worldwide – an amount which is sure to grow, and one which represents a decent profit for the studio.
Dawn of Justice is currently the third biggest US releases of 2016, behind Deadpool, which took $355m (£249m), and Zootopia with $276m (£193m). More worryingly for the studio, however, it is a long way behind the film it was written to beat, its rival Marvel’s Avengers: Age of Ultron, which earned $459m (£321m).
Starring Henry Cavill as Superman, Ben Affleck as Batman and Gal Gadot as Wonder Woman, ‘Dawn of Justice’ is billed as the entry point to a major new big screen universe for DC Comics characters. It’s due to be followed up by ‘Suicide Squad’ in August, as well as two ensemble Justice League movies, featuring the likes of the Flash and Aquaman.