Scalpers are ruining McDonald’s 25th Pokémon anniversary

McDonald’s is already running out of the limited-edition Happy Meal

Scalpers are turning a profit on McDonalds’ special promotional items, celebrating 25 years of Pokémon.

McDonald’s recently introduced a limited-edition Happy Meal as part of the celebrations. The meal includes a Pikachu-shaped box and 50 Pokémon cards, including special holographic cards.

It didn’t take long for scalpers and Pokémon enthusiasts to jump on the promotion, purchasing the meals in bulk, and reselling the cards on eBay. With each meal costing around £1.80 ($2.49), scalpers might turn a profit with ease should they open a pack with only a few valuable cards.

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Scalpers are further incentivised by the recent spike in popularity of Pokémon cards, driven by the YouTube and Twitch community of enthusiasts who open cards on camera. Earlier this year, one enthusiast purchased an original, unopened box set for £297,000.

In Polygon’s initial coverage of the story, fans and enthusiasts on Twitter can be seen commenting on the situation.

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While McDonald’s is yet to comment on the situation, Nintendo released a statement earlier today detailing its efforts to reprint affected Pokémon Card Game Expansions at “maximum capacity.”

In other Pokémon related news, the annual Pokémon World Championships were cancelled earlier this week because of health and safety concerns related to COVID.

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