‘Handmaid’s Tale’ wine swiftly pulled from sale after creators realise it’s a bad idea

The different varieties were named after characters from the show

A Handmaid’s Tale-themed wine has been pulled from sale shortly after being made available.

The second series of the show is currently on air. The season finale is due to be broadcast this week in the US, while the UK is still midway through the new episodes.

Hulu, the network on which the series is broadcast is in the US, announced today a range of fine wines to tie in with the programme. Three varieties were available in the range – two reds named after Offred (Elisabeth Moss) and Ofglen (Alexis Bledel), and a white named after Serena Joy (Yvonne Strahovski).

The labels for the wines showed illustrations of the characters and the show’s name, as well as individual descriptions. People reports Offred’s wine was a 2017 Pays d’Oc Pinot Noir, described as: “rich and complex. Lush, fruit flavours of cherry and cassis are complemented by earthy flavours of mushroom and forest floor. We honour Offred with a wine that will stay with you long after you’ve finished your glass and a powerful experience you will never forget.”

However, hours after revealing the wines, Hulu and wine company Lot18 pulled the range after being on the receiving end of criticism for the move. The page on Lot18’s website where the alcohol could be purchased is now unavailable.

Meanwhile, The Handmaid’s Tale producer and writer Eric Tuchman recently hinted at how the second season could end. He revealed that a character’s “execution really galvanises Offred” and “triggers some very strong reactions and actions from her.”