Kanye West has opened an online merchandise store selling new clothes and hats for his album ‘The Life Of Pablo’.
The website, Pablo Supply, opened overnight and is password-protected, so that West’s friends and family can have first access.
However, fans at West’s website Kanye To The .com worked out that the password is the case-sensitive PABLOFF#@$312 which gives access to the 12 items for sale.
A map then opens up. Like the pop-up stores which opened in August, the map’s locations are for various cities. Most of them are based in North America. There is a web location for London – but its prices are still in dollars.
Items for sale range from two hats with “London” written on the peak in the ‘Life Of Pablo’-style gothic lettering at $45 (£36.68) each to a green “Pablo” military jacket at $325 (£265).
Other items are “Ultralight beam” and “I feel like Pablo” T-shirts (£45); “I love you like Kanye loves Kanye” and “We young and we alive” long-sleeved T-shirts (£61); “Who your real friends” and “Perfect” crewnecks (£77.50); “Woke up and felt the vibe” and “True and legendary” hoodies (£85.70) and a “Pablo” black satin bomber jacket (£204).
It’s the first time ‘The Life Of Pablo’ merchandise has appeared online. It’s also on sale at West’s current lengthy tour, which finishes in New York on New Year’s Eve. There are currently no scheduled UK shows.