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The track is the latest single to be given the music video treatment from the trio’s second album which is now gold-certified.
The video is directed by Jodeb who has produced videos for the likes of Deftones and Skrillex in the past. The visuals, stunning in their scope, sees a character played by Karelle Tremblay treads the line of grey morality.
Jodeb explains: We wanted to create a character that you would never really know if she is a good or ill-intentioned person… I was looking to create a subtle sense of paranoia all throughout the film”.
Watch the video for ‘Non Believer’ below.
London Grammar, recent NME cover stars, recently shared how the touring life of being a number one band has affected them: “Sometimes when you’re in a band you go a bit mad”
“Everything is exactly the same – waking up, hotels. It’s the same simulation, but a recurring one.” Guitarist Dan Rothman noteS: “You have 12 déjà vus in a row and you do go a bit mad.” Read the full NME feature here.
London Grammar head on tour later this year. See their dates in full below.
Tue October 17 2017 – MANCHESTER O2 Apollo
Wed October 18 2017 – LEEDS O2 Academy Leeds
Fri October 20 2017 – MANCHESTER O2 Apollo
Sat October 21 2017 – LONDON Eventim Apollo
Mon October 23 2017 – BIRMINGHAM O2 Academy Birmingham
Thu October 26 2017 – NOTTINGHAM Rock City
Fri October 27 2017 – BRISTOL Colston Hall Bristol
Sun October 29 2017 – NEWCASTLE UPON TYNE Newcastle City Hall
Mon October 30 2017 – LONDON O2 Academy Brixton
Weds November 1 2017 – DUBLIN Olympia Theatre
Thu November 1 2017 – BELFAST Waterfront