50 Cent claims he could have made Tidal launch ‘more exciting’

"The people you saw there don’t even own the rights to their music"

50 Cent has claimed he could have made the launch of Jay Z’s oft-criticised Tidal music streaming service “more exciting”.

The rapper recently sat down with Los Angeles-based radio station Real 92.3 to play a game of The Realest, which encourages participants to be forthright when answering a series of questions. When asked about his thoughts on the March launch of Tidal, 50 revealed he hadn’t been approached to participate.

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“[We] probably could’ve did something more exciting if they reached out,” he said, added that he owns the rights to all of his music, unlike the majority of artists who were on the New York stage to promote Tidal.

“The people you saw there don’t even own the rights to their music. So they can’t say it’s gonna come out Tidal. It has to go everywhere. So why would you actually buy Tidal to get something that would be everywhere else?”

Click below to watch the full interview.


Jay Z, Kanye West, Madonna, Beyonce, Rihanna, Arcade Fire’s Win Butler and Régine Chassagne, Jack White, J Cole, Nicki Minaj, Deadmau5, Daft Punk and Alicia Keys all attended the live-streamed launch in March, with Coldplay’s Chris Martin and Calvin Harris present via live video link-up. All those present then signed Tidal’s charter, following a speech made by Keys, in which she stated: “Our goal is simple – we want to create a better service and experience for the user and the artist.”

However, the service has found itself as a target of criticism since its initial launch, with the likes of Mumford & Sons, Steve Albini, Lily Allen and Ben Gibbard sharing their views on the service. Their assessments included suggestions that its model will only favour mainstream acts, and that it’s little more than a vanity project for Jay Z and his fellow stars.