50 Cent’s new energy drink profits to feed ‘a billion African children’ – video

The rapper wants the money made by Street King to go directly to feeding starving kids

50 Cent has developed a new energy drink, the profits from which he hopes will feed one billion children in Africa.

Called Street King, the drink will be available in orange, mango and grape flavours and will be available to buy in the US from this week, reports the Huffington Post.

Inspired by a recent trip to the famine and “devastation and desperation” ravaged continent, proceeds from the sale of every drink will go to help providing food for children in Africa. 50 Cent, who is working with Pure Growth Partners on the project, has said:

I grew up without money, but I didn’t grow up hungry. It’s our responsibility to come together and do things to create a solution.

The rapper has asked fans to show their support by signing up to the project’s website at Streetking.com, saying, “I need you to utilize your energy – your voice – to provide additional motivation for me at times.”

Watch 50 Cent talking about the project below: