Adele’s ‘Hello’ video gains more YouTube views per hour than new ‘Star Wars’ trailer

New single is picking up one million views an hour

Adele‘s ‘Hello’ video is being watched one million times an hour, official statistics show.

The video the her comeback single was released on Friday (October 23) and gained over 50m views in the first 48 hours. In a blog post from the streaming site, they describe this as “one of the most-watched music video debuts of all time”.

At one point YouTube reports that 1.6m people watched the video in a single 60 minute period. For comparison, the Star Wars Episode VII: The Force Awakens trailer peaked at 1.2m views per hour

Moreover, two people have Shazamed the song every second since its release. “No single has ever been Shazamed so much in its first day,” Daniel Danker, the company’s Chief Product Officer told BBC Newsbeat. He confirmed that the song was Shazamed 200,000 times in 24 hours.


Statistics provided to NME by Apple show that ‘Hello’ is Number One on iTunes in 102 countries around the world while new album ’25’ is Number One in 93 countries on pre-orders alone.

Despite the album selling millions of copies around the world, 2011 album ’21’ has also shot up the charts after the release of ‘Hello’. Music Business Worldwide reports the album is currently Top 10 in nine different countries, including the US, UK, Brazil and Russia.

SEE MORE: The Funniest Twitter Reactions To Adele’s New Single ‘Hello’ – 5 Things We Learned

‘Hello’ features on Adele’s new album ’25’, which will be released on November 20. The video for ‘Hello’ was shot in the countryside surrounding Montreal, Canada.

’25’ tracklist:

‘Send My Love (To Your New Lover)’
‘I Miss You’
‘When We Were Young’
‘Water Under The Bridge’
‘River Lea’
‘Love In The Dark’
‘Million Years Ago’
‘All I Ask’
‘Sweetest Devotion’