Adele‘s new single ‘Hello’ has enjoyed a record-breaking weekend after going on sale last Friday (October 23).
The single is the first track taken from Adele’s upcoming album ’25’ and her first new material since Bond theme ‘Skyfall’ was released in 2012.
The huge success of the singer’s ’21’ campaign looks set to continue with video streaming platform Vevo announcing today that, with 27.7m views, the ‘Hello’ video is an official record holder having gained the most views ever in a 24 hour period. The previous holder was Taylor Swift, whose ‘Bad Blood’ video brought 20.1 million views in a day after it’s debut on May 17.
As of 8am today (October 26) the official ‘Hello’ video has hit more than 67m views on YouTube/Vevo. The track also has 9m Spotify streams.
Statistics provided to NME by Apple show that ‘Hello’ is Number One on iTunes in 102 countries around the world while new album ’25’ is Number One in 93 countries on pre-orders alone.
Despite the album selling millions of copies around the world, 2011 album ’21’ has also shot up the charts after the release of ‘Hello’. Music Business Worldwide reports the album is currently Top 10 in nine different countries, including the US, UK, Brazil and Russia.
‘Hello’ features on Adele’s new album ’25’, which will be released on November 20. The video for ‘Hello’ was shot in the countryside surrounding Montreal, Canada.
‘Send My Love (To Your New Lover)’
‘I Miss You’
‘When We Were Young’
‘Water Under The Bridge’
‘Love In The Dark’
‘Million Years Ago’
‘All I Ask’
Last week (October 21) Adele published an open letter to fans in which she apologised for making fans wait to hear it.
In the letter Adele wrote about how she always wanted to be older when she was growing up and her regrets over not enjoying her life in the moment. Talking about her new music, Adele writes: “My last record [’21’] was a break-up record and if I had to label this one I would call it a make-up record. I’m making up with myelf. Making up for lost time. Making up for everything I ever did and never did.”
Later in the letter Adele added: “’25’ is about getting to know who I’ve become without realising. And I’m sorry it took so long, but you know, life happened.”
— Adele (@Adele) October 21, 2015
The new material is also rumoured to include a song written by Tobias Jesso Jr, as well as appearances from OneRepublic’s Ryan Tedder, producer Danger Mouse and pop writer-producer Max Martin, who’s best known for his work with ’90s pop acts N’Sync, Britney Spears and Backstreet Boys.
Earlier this year, producer Emile Haynie revealed he met with Adele in February to discuss potentially working together, but that the singer was “taking her time” over a new album. “We got along well as friends when we met in February and I hope we can cut some songs, but Adele is taking her time,” he said. “I’d push for it to happen, but we’ll have to wait and see.”