Paul Epworth: ‘Adele’s success could signal a pop sea change’ – video

Producer chats to NME at Brighton's Great Escape

Producer Paul Epworth has talked to NME in a new video interview about how he thinks the success of Adele, who he worked with on her album ’21’, could help signal a sea change in pop star style.

Click above to watch the video interview, which took place today (May 13) at Brighton‘s The Great Escape festival.

Speaking about the enormous success Adele has enjoyed with ’21’ Epworth said: “You can always think these things might happen, whether they do or not’s another matter. Everyone’s flabbergasted. She deserves it because she’s so nice. She’s a true artist with artistic integrity and she writes from the heart.”

He added: “She’s brave in writing about her experiences through song. It’s easier to hide behind a façade… it’s connected with people… in an age of artifice, media management and manufactured pop stars she’s come through as a breath of fresh air, a bit like Florence [Welch, of Florence And The Machine]. Maybe there’s a sea change there.”

Acts set to play The Great Escape tonight include Friendly Fires, Brother, Katy B, The View, Anna Calvi and Mona.