Adele explains why ’25’ didn’t stream: ‘I believe music should be an event’

The Londoner adds that she's not willing to 'pledge allegiance' to something she's still unsure about

Adele has spoken for the first time about her decision not to stream her hit album ’25’.

The Londoner chose not to stream the album online when it launched back in November, preferring to stick to paid downloads and traditional hard copy formats. It remains unavailable on free platforms.

Speaking with Time Magazine for their cover today (December 21), she went into detail on the decision, saying:

“I believe music should be an event. For me, all albums that come out, I’m excited about leading up to release day. I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t. It’s a bit disposable, streaming.”

“I know that streaming music is the future, but it’s not the only way to consume music,” she added. “I can’t pledge allegiance to something that I don’t know how I feel about yet.”


She goes on to explain that she takes full responsibility for the decision, and came under pressure from both sides of the debate about the streaming of the album.

“I’m proud of my decision,” she explained. “I would have been proud even if the album flopped. I would have been proud because I stuck to my guns, and I think it’s really important as an artist that you do that.”

’25’ is already the biggest selling album in American since Adele’s last release ’21’, having sold well in excess of 3 million copies. More than ten million people tried to buy tickets for her extensive (and now sold out) American tour when it went on sale last week.

The UK tour dates are as follows, and will be added to by the Brit Awards, with an Adele performance confirmed last week:

Belfast, SSE Arena (February 29-March 1)
Dublin, 3Arena (March 4-5, )
Manchester, Arena (March 7-8, March 10-11)
London, The O2 (March 15-16, 18-19, March 21-22, April 4-5)
Glasgow, SSE Hydro (March 25-26)
Birmingham, Genting Arena (March 29-30, April 1-2)