Aerosmith singer Steven Tyler is to star in a Skittles TV advert, which will be premiered during Super Bowl 50 this weekend.
In the video, Tyler is presented with a self-portrait made out of Skittles. As the work is unveiled, he vents his disgust, claiming “it looks nothing like me”, before challenging the portrait to sing his trademark high notes on Aerosmith song ‘Dream On’.
The ad is part of Skittles’ “Root for the Rainbow” Super Bowl 50 campaign. If a rainbow appears in the sky on the day of the game, the company will give away 100,000 free packs of Skittles.
The Super Bowl, which takes place on Sunday (February 7), is among the biggest sporting events in the world with advertising space during the broadcast going at a premium.
Tyler is the latest musician to preview a commercial for the event, following today’s earlier announcement that Drake would re-enact ‘Hotline Bling’ for a T-Mobile advert during the game.
Last month, Tyler was mocked by Guns ‘N Roses, who accused him of ‘trying to take the credit’ for their reunion after he spoke on The Howard Stern Show