McGee signed the Britpop band to his old record label Creation but, in an interview with Louder Than War, the music mogul suggested he wouldn’t be able to repeat the trick with his new label 359 Music.
Asked how likely it was that he would be able to attend another un-hyped gig and stumble upon the next big British rock’n’roll band, he replied: “I don’t think it’s something that could be repeated to be honest, Oasis were the last of that type of phenomenon. With 359, I’m just happy to put out records that I’m into and really like.”
He also spoke about his forthcoming book Creation Stories, which will be released in November on Pan Macmillan. “It’s an honest book, by which I mean there’s a lot of stuff that nobody has heard me talk about before,” he said. “I don’t mean salacious gossip but a lot of stuff that I feel I’ve never really admitted to myself before. I suppose a lot of it is me having a look at myself and how and why things happened the way they did, and just being honest about them.”
McGee, who also founded Poptones, has joined with Cherry Red Records for the new venture. Talking about the label in a recent press release, he said: “My vision for 359 Music is a launch pad for new talent and some ignored older talent. We intend to release on average a dozen new bands per year every year – maybe more if I find a lot of new talent I like. Hopefully some of the artists will stick around and make numerous albums with 359 but some will go on to other things and that is just nature of the musical beast.”
Creation Records was set up in 1983. Its roster included Oasis, Primal Scream, Teenage Fanclub, My Bloody Valentine, The Jesus and Mary Chain and Super Furry Animals. McGee sold half the label to Sony in 1992, before dissolving it fully in 1999 to form his own label Poptones, which signed The Hives. Poptones wound down in 2007, with McGee citing financial reasons.