Alt-J have shared the video for their track ‘Pusher’.
Click above to watch the promo, which was created by Division Paris and directed by Thomas Rhazi. Speaking about the concept for the video, which came from the band’s frontman Joe Newman, Rhazi commented: “The original idea was Joe’s one. It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs. I wanted this film to be very humanist and as deep and simple as it could be.”
He continued: “The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times”.
Alt-J have been nominated for two gongs at this year’s Brit Awards, which take place at London’s O2 Arena on Wednesday (February 25). In the British Group category they are up against Coldplay, One Direction, Clean Bandit and Royal Blood, and in the Mastercard British Album Of The Year category compete with Royal Blood, Sam Smith, George Ezra and Ed Sheeran. The awards will be broadcast live on ITV.
Last month the band played the biggest headline show of their career to date at The O2 Arena. Click here to read NME’s review of the gig.