Amy Winehouse‘s fans have reacted with anger after it was revealed that a hologram representation of the late singer will head out on tour next year.
The music icon, who passed away in 2011 at the age of 27, will be celebrated in a new “immersive” venture, which is being spearheaded by BASE Hologram. It also has the backing of The Amy Winehouse Foundation and the blessing of the Winehouse estate.
But while the tour promises “state-of-the-art” technology, fans have argued that it will tarnish her now legendary position within British musical history.
an Amy Winehouse hologram will be on tour for three years im absolutely disgusted. Like she hasn't been exploited enough??! Let her rest in peace and stop tarnishing her legacy.
— Nick (@neutrl_) October 12, 2018
Imagine getting excited for a hologram of Amy Winehouse going on tour. Weirdos.
— Tom Brownlee (@TBrownlee_) October 12, 2018
“This Amy Winehouse hologram tour is a terrible idea. Didn’t y’all exploit that woman enough when she was alive?”, one fan wrote on Twitter.
“An Amy Winehouse hologram will be on tour for three years. I’m absolutely disgusted”, another argued.
“Like she hasn’t been exploited enough??! Let her rest in peace and stop tarnishing her legacy.”
Um HELL NO
Amy Winehouse Hologram Tour Set for 2019 – Rolling Stone https://t.co/gQuVgcVgcH
— GodzillaPeaks (@robertwolpert) October 12, 2018
Amy Winehouse’s estate is literally doing everything they can to disrespect her legacy postmortem
I thought the Funko Pop figure was bad but this is pretty terrible https://t.co/AoIFNGDLJR
— cam (@camofbeans) October 11, 2018
A hologram of Amy Winehouse will be touring the world next year… and I seriously don’t know what to say. Part of me thinks it’s good that we (the ones who were too young when she toured) get the chance to experience her legacy, but another part says no… Rest in peace❤️?
— Father of All Motherfuckers? (@_pvnkrocker_) October 11, 2018
Other accused her father, Mitch Winehouse, of attempting to cash in on the singer’s legacy. However, it should be noted that the family’s proceeds will be going towards the Amy Winehouse foundation – which helps young people deal with addiction
At the time of the announcement, he said: “Fans have been clamouring for something new from Amy, but really there isn’t anything new.
One fan responded: “There’s nothing new because she’s dead. Let her rest. Stop mining her memory for money.”
“Fans have been clamouring for something new from Amy, but really there isn’t anything new,” Mitch Winehouse.
There's nothing new because she's dead. Let her rest. Stop mining her memory for money
— Jules LeFevre (@jules_lefevre) October 12, 2018
will Amy Winehouse’s dad ever let her rest in peace
— alice (@theunknxwnguest) October 12, 2018
Mitch Winehouse works hard to maintain his spot on the list of the world’s worst humans. https://t.co/77RfYkRrmc
— Tiffany Flowers (@MsFlowersTweets) October 11, 2018
Amid the backlash, there was genuine excitement too.
They are planning an Amy Winehouse hologram world tour next year ????
— jayduh (@xoxojada_) October 12, 2018
Describing the project, Mitch Winehouse said: “This is a dream for us.
“To see her perform again is something special that really can’t be put into words. Our daughter’s music touched the lives of millions of people and it means everything that her legacy will continue in this innovative and groundbreaking way.”
A new documentary about Winehouse, titled Back to Black, will be released on November 2.