The proposed Amy Winehouse hologram tour has been postponed.
Plans to take a hologram version of the late singer, who died in 2011 at the age of 27, on tour this year were first announced back in October with the blessing of the Winehouse estate. Numerous fans reacted negatively to the announcement, while Winehouse’s ex-husband Blake Fielder Civil labelled the notion of the hologram tour “misleading”.
BASE Hologram, who are spearheading the development of the Winehouse hologram, have now announced that they have had to put the tour “on hold” after “encountering some unique challenges and sensitivities” in developing both the hologram and “the augmented reality theatrical event”.
Writing on Twitter earlier this week, BASE explained that they were “committed to remembering Amy Winehouse and her legacy in the most celebratory and respectful way possible” and were therefore intent on “determining the best path to a creatively spectacular production that would properly honour Amy’s legacy at its highest calibre”.
— BASE Hologram (@BASEHologram) February 20, 2019
In an additional statement provided to Billboard, BASE chairman and CEO Brian Becker said: “Sometimes in developing this type of highly ambitious, state of the art hologram/augmented reality theatrical event we encounter some unique challenges and sensitivities that cause us to take a step back. Developing our productions is a cross between a Broadway show and a concert spectacle which requires creative engineering and that type of creativity does not necessarily follow a schedule.
“And that’s what happened with Amy Winehouse, we promised to celebrate her life in the most respectful way possible – as we did with Roy Orbison and Maria Callas – and to ensure we keep that promise we are putting the tour on hold while we plot out a creatively spectacular production fitting of her remarkable career.”
Last week, Winehouse posthumously featured as a guest vocalist on a new track which also features lyrics and vocals by Nas.