Advert promises ‘exceptional potential’ from new songs.
Aphex Twin appears to be releasing a new EP, after adverts were sent to record shops detailing a new EP entitled ‘Cheetah’.
There is no release date or track listing mentioned in the advert, which parodies the luxurious writing style of 1970s adverts. The text reads: “To assure you that your ‘Cheetah EP’ will give you many years of enjoyment, please be sure to read your users’ manual carefully before attempting to operate the ‘Cheetah EP’.”
The advert, sent to various record shops in the UK including Norman Records in Leeds, continues: “We sincerely hope that, having battled through the programming of the ‘Cheetah EP’, you have now become familiar with the exceptional potential of the record.”
Since the release of his 2014 album ‘Syro’, Aphex Twin has released an EP – ‘Computer Controlled Acoustic Instruments Pt2’ – and the ‘Marchromt30a Edit 2B 96’ single in 2015.
‘Syro’ was nominated for the Mercury Prize and was Richard D James’ first album as Aphex Twin since ‘Drukqs’ in 2001. James said in interviews at the time that he had continued to make music in the intervening 13 years and that more releases would follow soon afterwards.
James told German magazine Groove: “Releasing music gets harder and harder. Every time I go to compile it, I give up after a few hours because it’s just so much stuff and then I get lost. But I’m now in this mode where I’m listening and compiling a lot. I think I’ll be putting out a lot of stuff, hopefully.”