It's a snow drenched affair...
Apple have unveiled their Christmas advert for 2017, which has been soundtracked by Sam Smith.
In the seasonal clip, a dancer is seen performing in the snow-filed streets, with her performance set to the sound of ‘Palace’, taken from ‘The Thrill Of It All’, which was released earlier this month.
The emotional performance soon takes a fateful twist when she becomes besotted with a man that she has met in the street, with the pair later seen listening to music by sharing a pair of Apple Airbuds.
You can watch the clip below.
Meanwhile, Smith recently spoke to NME about ‘The Thrill Of It All’, and discussed how his music gives him the chance to give a prominent voice to the LGBT community.
“I am gay and my music is gay and what I speak about is gay,” he said.
“I can’t help it be a thing. With my job, I travel around the world and get to meet so many amazing people. I’ve seen so many different aspects of the LGBT community. I feel like if you’re a true artist, you’re gonna speak about what moves your core.”
He added: “I think it’s so important to talk about this right now. What’s going on [in America] is scaring the s**t out of me. I want to make people feel uncomfortable. We should be addressing these issues.
“There are not enough openly gay men or women in the music industry – any industry. And we need to be at the front, talking, shouting, so that those little kids that live in the middle of nowhere can hear it and hopefully be inspired.”