Arcade Fire have teased their new song ‘Creature Comfort’ in the form of a mock cereal advert.
The Canadian band recently announced their new album ‘Everything Now’ and shared its title-track. They’ve also played ‘Creature Comfort’ live, along with another new song called ‘Signs of Life’.
Watch Arcade Fire’s cereal-themed teaser below.
Arcade Fire – Creature Comfort
Everything Now Corp is pleased to announce an exciting new Arcade Fire tie-in. Please enjoy CREATURE COMFORT
Posted by Arcade Fire on Tuesday, June 13, 2017
The band have also been hiding cereal boxes at various locations around Dublin. Arcade Fire play the city’s Malahide Castle tonight (June 14) and fans can secure entry to their afterparty by tweeting a photo of themselves with the box. See in the tweets below.
DUBLIN first person to tell Frank to Make It Painless will be handsomely rewarded. #CreatureComfort pic.twitter.com/xGW6ZYATbi
— Everything Now (@EverythingNowCo) June 14, 2017
DUBLIN feed your creatures #CreatureComfort pic.twitter.com/4lZNLOLczE
— Everything Now (@EverythingNowCo) June 14, 2017
Tweet a picture with the box to get on the after party list. One box per consumer #CreatureComfort
— Everything Now (@EverythingNowCo) June 14, 2017
Tastes delicious. pic.twitter.com/nyEff6ZAZp
— Nicky Ryan (@NickyRyan_) June 14, 2017
Hello @EverythingNowCo yummy cereals!!! pic.twitter.com/Q21MxEPLM6
— Mathieu Moody (@mathieu_moody) June 14, 2017
Arcade Fire’s upcoming new album ‘Everything Now’ will be released on July 28. It’s the follow-up to 2013’s ‘Reflektor’.
The record was produced by the band themselves, along with Daft Punk‘s Thomas Bangalter and Pulp musician Steve Mackey, with co-production coming from Markus Dravs (Coldplay, Mumford and Sons). It was recorded at Boombox Studios in New Orleans, Sonovox Studios in Montreal, and Gang Recording Studio in Paris.
The album will be released on CD, cassette and vinyl. The vinyl version of the record will feature 20 different artwork variants, each including the album’s title written in one of 20 different languages.
Speaking to BBC Radio 1’s MistaJam recently, frontman Win Butler said of the band’s lead single ‘Everything Now’: “There’s sort of an everything-nowness to life. I feel like almost every event and everything that happens surrounds you on all sides. It’s trying to capture some of the experiences of being alive now in all its flaws and all its glory.”
