ASH‘s Tim Wheeler and Charlotte Hatherley are the latest pop stars to be chosen to promote fashion designer Calvin Klein‘s clothes.
The pair signed a contract last week and will shoot the spring 2000 advertising campaign later this month.
A spokesperson for the band explained that the designer picked the two because he wanted a couple to star in one of his next ads, which will feature in magazines and on billboards across the world.
“It all came from someone in the US seeing the press shots that they’ve done over here,” he added.
As previously reported, Klein is turning his back on supermodels and is looking to the world of music and film to find his next models as he believes they have more “character”.
Garbage‘s Shirley Manson and Sonic Youth‘s Kim Gordon already feature in Calvin Klein‘s autumn campaign, and he is also still considering whether or not to use the face of The Fall‘s Mark E Smith to sell his products.