Avril Lavigne responds to criticisms over new video: ‘Racist??? LOLOLOL!!! I love Japanese culture’

Singer's 'Hello Kitty' video was filmed in Japan

Avril Lavigne has responded to criticisms that the video for her new song, ‘Hello Kitty’, is racist.

Filmed in Japan, the video sees Lavigne and four Asian dancers in a variety of candy-coloured locations, including a bedroom and a sweet shop. Lavigne eats sushi, waves at fans and takes a photograph. US music publication Billboard was among the voices accusing Lavigne of fetishising Japanese culture. The video was removed from YouTube shortly after being uploaded, but has since been restored. Click below to watch.

Lavigne today (April 24) took to Twitter to address the accusations, writing: ” RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan.”

Cultural appropriation by pop artists has been a hot topic in the past year: Lily Allen’s ‘Hard Out Here’ video came under fire for its use of provocative, black and Asian dancers, and Katy Perry’s 2013 AMA performance, in which she dressed as a Geisha, was accused of being racist.