The band take on an unprecedented amount of promotion - that's if they don't fall down exhausted...
BACKSTREET BOYS have announced yet another arm of their marketing push which, according to their spokesman is “unique in the history of the world”.
As previously reported on NME.COM, the Boys will be jetting around the world to mark the release of fourth album ‘Black & Blue’. Daily updates from a delegated reporter, travelling with the Boys, will be issued until Tuesday, along with a series of photographs given to selected media from every destination the band visit.
The first of these photographs (see right) was taken at yesterday’s (November 15) webchat in Stockholm. Prior to the chat, Howie D explained the ins and outs of the band’s special 28-seat 737 jet which, apparently, has odd sleeping facilities. “We’ve got a bed that we’re gonna have to fight over,” he explained. “We’ve got one big bed so you’ll probably see two of us in that one.”
He also revealed details of the show being beamed directly into branches of Wal-Mart all over America on ‘Black & Blue”s release day – there’ll be a performance of ‘Shape Of My Heart’, a medley of ‘All I Have To Give’, ‘I Want It That Way’ and new track ‘Time’, plus the exclusive Wal-Mart track ‘What Makes You Different (Makes You Beautiful)’.
After tonight’s (November 16) performance at the MTV Europe Awards in Stockholm, Backstreet Boys will embark on a 26,000 mile flight taking them around Tokyo’s Bay Area, Sydney’s Bondi Beach, Harbour Bridge and Opera House, Cape Tawny’s Table Mountain, Erie’s Copacabana Beach, Sugar Loaf Mountain and the Corcovado, and New York’s Catty’s Times Square.
In case it has escaped anybody’s notice, ‘Black & Blue’ is released on Monday (November 20).