Independent record label Bella Union will celebrate their 15 birthday by hosting a day at this summer’s End Of The Road festival.
The label has announced that they will be staging a takeover of the festival bill on Friday August 31, and bringing acts including Beach House, Midlake, Dirty Three, Veronica Falls – pictured below – and The Low Anthem to the site at Larmer Tree Gardens in North Dorset.
Other bands newly announced for the opening day of the festival include: Alessi’s Ark, Cashier No. 9, Hannah Cohen, I Break Horses, John Grant, Jonathan Wilson, Lanterns On The Lake, Mountain Man, Our Broken Garden and Roy Harper, with more acts to be announced.
Bella Union’s label boss and former member of the Cocteau Twins, Simon Raymonde, said: “Bella Union and End of The Road Festival have so much in common, most notably our taste in bands, and having had several bands over the last five years who have headlined there, like Fleet Foxes, Explosions In The Sky and Midlake, all of whom loved every minute, it seemed that when discussing what we should do for our 15th anniversary a conversation with them was a good starting point. The outcome is something very special and this will be the pinnacle of our anniversary celebrations throughout 2012.”