Liam Gallagher stars in new Pretty Green fashion advert – watch

Watch the Beady Eye frontman model his latest clothing collection, which was inspired by The Rolling Stones

Liam Gallagher stars in the new campaign trailer for his Pretty Green fashion label – scroll up to watch it.

According to the Pretty Green website, the label’s Autumn/Winter 2012 collection is inspired by the “unique style” that The Rolling Stones‘ developed while recording their classic 1971 album ‘Exile On Main Street’.

The one-minute trailer clip is soundtracked by ‘The Roller’ by Gallagher’s band Beady Eye. It shows a group of models kitted out in Pretty Green as they party in a mansion, with Gallagher making an appearance towards the end.

Gallagher launched his Pretty Green clothing line in January 2009. The label now has eleven outlets across the UK, including a flagship store on London’s Carnaby Street. In July this year (2012), Pretty Green opened its first international outlet in Tokyo, Japan.

Earlier this week (September 5), Gallagher presented Olympic Gold Medal winner and famous mod Bradley Wiggins with the Lifetime Achievement prize at the GQ Men of the Year Awards. Speaking to the Daily Star at the event’s afterparty, Gallagher branded Russell Brand a “dick”, Prince Harry “cool” and Geri Halliwell “all-right”.