The ‘Beygood’ initiative sees the two music giants teaming up teamed up with The Prince’s Trust and Global Citizen, to reward fans for performing acts of kindness and charity.
Fans who volunteer through these organizations will be handed the chance to win a pair of tickets to the United Kingdom and European dates on the OTR all stadium tour.
As well as an online sign-up section to win a pair of tickets, an auction has also been launched for a chance to win a pair of VIP tickets to the OTR ll stadium tour in the UK and Europe in select markets.
“The united efforts of BeyGOOD/DoGood, along with our amazing partners The Prince’s Trust and Global Citizen, are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good,” said Ivy McGregor, Director of Philanthropy (BeyGOOD) and Corporate Relations for Parkwood Entertainment.
“Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe.”
Beyonce and Jay-Z’s co-headline ‘OTR II’ tour will kick off in Cardiff this Wednesday, before heading across the UK and Ireland for dates in London, Manchester and Dublin.
The tour marks Beyonce’s first appearance since her acclaimed headline set at Coachella, which NME describing the set as “heaven sent”.
“She says she dreamt up the whole show while pregnant with her twins, and the results are just that – a dream that feels heaven sent”, our verdict stated.
“It has everything from dance interludes to Beyoncé soaring over the crowd in a cherrypicker (Kanye West, this is how it’s done), and feminist attitude.”