Beyoncé has launched her own vegan meal delivery service with her trainer.
The singer, who participated in the 22 Days Nutrition challenge with husband Jay Z in 2013, was inspired to team up with her trainer Marcos Borges for the new service, which she has called 22 Days Nutrition.
The service is based on the philosophy that it takes 21 days to break a habit and the 22nd day signals a fresh start. The meals, which cost $9.76 (£6.43) to $16.50 (£10.88), are entirely plant-based and do not include gluten, soy, dairy or GMOs. They will be delivered to homes once a week, and customers can either buy packages for one, two or three meals a day.
Sample dishes include curried Indian cauliflower and sweet potato bowl, sesame cabbage lentil bowl, and ratatouille pasta with pesto.
“I am so grateful that I took the challenge and credit Marco with leading by example,” Beyoncé said in a statement. “He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”
Earlier this month, it was revealed that Beyoncé’s ‘Drunk In Love’ was the most searched for song on music annotation site Rap Genius – now known as Genius – in 2014. Meanwhile, the singer’s husband Jay Z recently bought Norwegian streaming service Wimp after putting in a bid of 464 million kroner (about £47million) for its parent company Aspiro.
The rapper, who made the bid through his company Project Panther Bidco, will now be in direct competition with Spotify, Google Play All Access and YouTube Music Key, as well as with Dr Dre’s Beats Service.