Beyone is not receiving a performance fee for this weekend’s Super Bowl halftime show, an NFL spokesperson has confirmed.
The singer is gearing up to take to the stage this Sunday (February 3) at the Mercedes Benz Superdome in New Orleans, where she will deliver a 12-minute set for 75,000 sports fans inside the stadium and a massive worldwide TV audience. Last year’s Super Bowl halftime show by Madonna was watched by 114m viewers in the US alone.
However, Super Bowl organisers The NFL will only contribute “production costs” towards Beyoncé’s performance. These are estimated to run to around $600,000 (£380,000), but Beyonce’s set is expected to be costing several hundred thousand dollars more than this. Madonna’s 2012 halftime show cost an estimated $1 million (£630,000) to stage.
The expected shortfall will be covered either by Beyonce herself, or by her sponsors Pepsi, with whom she recently signed a $50m (£31m) promotional deal. An NFL spokesman told The Daily Mail: “We pay the production costs for the halftime show, there is no fee for the artists.”
Earlier this month (January 2013), it was reported that Beyonce’s former Destiny’s Child bandmates will join her during the halftime show and last week their setlist was apparently revealed. The reunited trio were supposedly due to play a three-track medley, consisting of ‘Bills, Bills, Bills’, ‘Survivor’ and new song ‘Nuclear’.
However, the group’s Michelle Williams has since dismissed these reports, saying: “That’s not confirmed. It is rumoured. I’m gonna be in the musical Fela!. I hate to disappoint the people and tell them that it’s not true.”